Fake AI Advertising
Last updated
With AI, it's possible to make videos where a famous person appears to be talking, for example a TV presenter, a doctor or a musician. Scammers use such videos in ads to sell products that don't work or don't exist, such as diet pills or investments. The famous person never said any of it.
Warning signs
The voice or mouth doesn't quite match what's being said.
The product sounds too good to be true.
The ad leads to an unknown online shop.
The offer is only valid today, or there are only a few left.
Examples of Fake AI Advertising
Miracle cure for type 2 diabetes
This example and image come from a TV4 News report, where the researcher Kerstin Brismar was used in an AI-generated video to sell a miracle cure for type 2 diabetes.
Researcher exploited in scam: “It's life-threatening” (in Swedish)
How do you avoid this?
- Check the famous person's own channels. That's usually where they warn about fake ads.
- Check the online shop with Bluffsynaren before you buy.
- Pay by card or invoice, so you can get your money back if something goes wrong.
Has this happened to you?
- Contact your bank and ask them to dispute the purchase.
- Keep an eye on your account, in case you've started a subscription without knowing it.
- Report the ad to the platform and report it to the police at polisen.se or call 114 14.
- ai
- deepfake
- fake advertising
- celebrities
- ad
- product
